Retail marketing Essay Example | Topics and Well Written Essays - 3000 words

Retail marketing - Essay Example The concept of retail marketing is quite different from other marketing aspects. The branding in retail industry is based on the service and quality a retail organisation is providing to the customers. In present scenario, retailing has become an international industry (Ailawadi & Keller, 2004). In this paper a company with retail based outlet is selected which has not yet made international expansion. The various important aspects that company i.e. Morrisons Supermarket has to keep a close view on for its intended expansion in international market have been explained in detail. In this paper, the competitive advantage of Morrisons over other competitors has been discussed properly. The paper covers the marketing mix and environmental condition of the retail organisation. Challenges and opportunities which can be faced by the supermarket in their endeavour of entering in the new foreign market have also been explained properly. The relevant theories of retail internationalisation are also provided in this context. 2.0 Choice of Retailer The report is required to be prepared by taking into consideration the retail marketing business of a retail outlet which has no international expansion and is planning to enter into the market of Sweden. The retail company named as Morrisons Supermarket has been chosen which is considered as the fourth leading supermarket chain in the UK. It is selected as it has no international presence and can make a significant expansion in the Swedish market. This supermarket is also selected because it has received honour for maintaining its quality standard of food products. As Sweden is a country which is much concerned with health and fitness, thus it will be a scope for such a supermarket with quality services and products to expand its retail outlet in foreign country. The country is also well known for retail business and several foreign companies get an opportunity to perform their business in this market. 3.0 Analysis of the Basis of Competitive Advantage Morrisons is one of the largest chains of supermarket. They deliver both branded as well as their own brands products. The strategy of the company is to provide customer with best value for money. The prices of their products are also same in every store. They manage in-house commercial operation which includes fresh fruits as well as vegetables, meat processing, fresh food and transport. Fresh foods are delivered in the UK and abroad by keeping them in the controlled temperature in warehouses as well as packing plants of the company. The processing of meat, beef, pork and lamb is done by them and are then supplied to the butcher in their retail stores (Morrisons, n.d.). Morrisons has adopted the strategy to extend qualification of 100,000 staffs by 2011. The staffs are provided 100 courses since 2009. The company has offered diploma at QCF level 2 to the staffs. AdExcel training programme is provided to butchers, bakers, fishmongers as well as greengrocers in order to gain competitive advantage in training and educating the staffs. This strategy will assist the staffs to become skilful butcher and can also guide them in cooking and thus in turn satisfy the customers needs (Retail Gazette, 2011). Morrisons has taken the strategy to buy

The Management Challenges of Facebook as a Platform Case Study

The Management Challenges of Facebook as a Platform - Case Study Example Thus developers prefer Facebook to write the application than on MySpace. Facebook has a unique application area which offers and promotes the different applications from the developers. To strengthen this idea Facebook introduced the viral injection of News Feed which automatically spread the application once it was installed by a user. This competitive asset of Facebook spread the applications like wildfire resulting to which many developers are attracted towards the site for the easiest way to spread their applications to the users. Soon with this new concept, Facebook was considered as a platform for the small group software developers all over the world. Scrabulous is a Facebook application developed by two brothers Rajat & Jayant Agarwalla from Kolkata, India. It’s a Scrabble clone which allows the user to play online by inviting friends or other users. The application was a huge success for the developer and was awarded as the PC Worlds 100 best products in the year 2008 earning around $ 25,000 per month from the advertising. But since the two brothers don’t have the copyright for Scrabble legally they are forced by many players in the market like Electronic Arts and Real Networks to stop their application due to copyright issue and supported Scrabble to create an online version for the game to compete to take the place for Scrabulous. With over 140 new applications added each day almost 95 percent of the users have installed at least one application. To name a few Mafia Wars and Firm Villa is the most popular of all which attracted millions of customer each day for its uniqueness in designing and interesting social g aming technique generating about $ 600 million annually. The Facebook platform provided this shortcut path for success for the developer.

Wuthering Heights: Questions and Answers

Wuthering Heights: Questions and Answers Mr. Lockwood remembered he was sleeping on a wooden bed and the wind and tree branches were hitting the window. He was so upset by the noise, while, in a dream, got up and tried to open the window. He failed, because seems the window was welded, and then broke the glass with his fist and pulled his hand to remove the annoying branch, but instead of the branch he felt a small icy hand, touching him. He was terrified, and wanted to remove his arm, but the little hand grabbed him while he begged her to let him go, Mr. Lockwood asked him who she was and she replied: Catherine Linton, she said she got lost and she was back home now. He did not know why he remembered the name Linton, although he had read twenty times the surname Earnshaw. He looked and saw the face of a girl through the window. He was horrified, trying to get rid of the girl, she was grabbing his fists against the glass, until the glass cut his fists and the blood came and soaked the sheets, she kept moaning, Let me in,. Mr. Lockwood was completely terrorized. He asked her to let him go, the ghost of Catherine eased the pressure. He put his hand inside through the gap of broken glass; He tried to put books in the whole of the broken glass, and covered his ears, avoiding to listen the painful plea. He waited some time, maybe fifteen minutes, but once again he heard the same plea. Go away! Mr. Lockwood told Catherine. Catherines ghost seemed to enter and push the books, the scream terrified. That scream was not a dreaming. Steps approached the door of the bedroom. Someone opened the door, Mr. Lockwood sat in his bed, sweating, trembling terrified. Make some predictions: Heathcliff next begs Cathy to come to him once more. Who do you think this older Cathy might have been? Why might she be haunting Wuthering Heights? I think Heathcliff was in love with this older Cathy; she must passed away and left him alone in pain with his love. Chapter Four: Mrs. Dean explains the relationships between the various characters so far. Refer to the Family Tree that you created for the Character Activity; it shows a near-incestuous series of intermarriages. Choose the letter of the correct completion for each sentence below: Heathcliff is Hareton Earnshaws i. Father ii. Uncle iii. Father-in-law iv. Step-brother Catherine Linton is Heathcliffs i. Daughter ii. Foster sister iii. Wife iv. Daughter-in-law Hareton is Catherine Lintons i. Step-brother ii. Brother iii. Cousin iv. No relation We now have two narrators for the novel. Although the novel is told through a first person point-of-view, Brontes strategy results in more omniscience than we might normally expect. Explain. Choose the correct explanation for Heathcliffs arrival in the Earnshaw family: Mr. Earnshaw went to Liverpool on a business trip and brought a gypsy boy home with him. Mrs. Earnshaw objected strenuously, but her husband insisted that they name the boy after their dead son, Heathcliff, and that they raise him as their own. Both Cathy and Hindley hated the little stranger and bullied him well into his teens. Mr. Earnshaw returned from a business trip with a black peasant boy that he had rescued from the city streets. Named Heathcliff, he proved to be a quiet, uncomplaining child, even when ill. Nelly Dean was his only ally, however, as no one else in the family would have anything to do with him. Hindley beat Heathcliff every chance he got, and Catherine left him on the stairs rather than permit him a bed in the house. Mr. Earnshaw went to Liverpool on business, and brought a ragged, dark child home with him. Heathcliff, as he came to be named, became Mr. Earnshaws favorite, over his own two children, which caused Hindley, the eldest, to hate the newcomer. The rivalry between Hindley and Heathcliff sometimes turned violent. Chapter Five: Identify two Gothic elements of the novel from the first five chapters. Bad weather accompanies unpleasant events. Lockwood meets Catherines ghost during an unseasonable and unexpected snowstorm, Mr. Earnshaw dies while a high wind blustered round the house and roared in the chimney, and Heathcliff runs away while a storm came rattling over the Heights in full fury What is the main event of this chapter? Mr. Earnshaw started to get sicker and his character was getting worse, and more and more he preferred to Heathcliff over his own son, the relationship between his son and Heathcliff got worse by the day. Mr. Earnshaw protected more Heathcliff than Hindley, until finally he sent his son away from Wuthering Heights, Mr. Earnshaw finally died one night in the company of old Cathy. Chapter Six: Chapter 6 employs a time-honoured strategy for throwing together potential lovers: the lady becomes ill or injured and cannot leave the gentlemans home for a protracted length of time. Explain why Catherine went to the Lintons in the first place and describe the event that led to her remaining at Thrushcross Grange. Heathcliff and Cathy went to spy on the Lintons family just to get away from Hindley, but the dogs found them and got Cathy from her leg, she was hurt and was asked to stay at the Lintons while Heathcliff was asked to leave. She stayed at Thrushcross Grange five weeks until her ankle was complete cure. She came different, was not a savage anymore instead was a pretty lady now. Heathcliff isnt invited to stay because he is so ragged and dirty. He was not always this way. Why is he no longer Catherines equal? Because his protector Mr. Earnshaw died and since he didnt have anyone to take care of him and Hindley hated him, Heathcliff was reduced to be a servant and to do more work, Hindley did not let him live as part of the family anymore. Chapter Seven: Nelly Dean finds fault with Heathcliffs face. What advice does she give him to improve its expression of a vicious cur? Nelly Dean recommended Heathcliff to change his attitude and try to learn to smooth away the surly wrinkles, to raise his frankly, and to change that expression of an angry dog. Nelly disobeys Hindleys orders and allows Heathcliff to have some of the cakes that are reserved for Catherine and the Lintons, but Heathcliff has no appetite for them. Instead, he is meditating on what subject? Heathcliff is meditating in how Cathy forgot already about him and comparing himself with Edgar Linton, he felt miserable and lonely. Chapter Eight: Hindleys son, Hareton, is born, but his beloved wife dies. First, describe Hindleys reaction to the death, and next, explain how we know that Hindley can be dangerous. Hindley seems to live his son in the beginning however he started drinking too much, losing control of his acts and one day he tried to kill his own son dropping him from upstairs when Heathcliff unintentionally saved him. Hindley was violent and willing to hurt anyone when was drunk, It was definitely no save at all for anyone of the house to be with him. Catherine reveals her unpleasant side. What two things does she do? Cathering ordered Edgar to stop crying because his brother was coming, after Heathcliff threw a tureen of hot apple sauce in Edgars face and neck. And was very rude to Isabella being sarcastic, asking her if anyone hurt her, because Isabella was crying after the unpleasant incident between Heathcliff and his brother Edgar Linton.

African- American Civil Rights Movement of 1955-1968 Essay -- Black Civ

Introduction The series of African – American Civil Rights movements, which stretched from 1955 to 1968, aimed at restoring the rights of the African – American people and liberating them from the social and racial discrimination. This movement changed the social and political structure of the United States. The main catch was that the movement accomplished successful results following the ‘nonviolent resistance’, establishing the fact that the Christian religion believed in peace and equality. Birth of the Civil Rights Movements: United States, since its foundation has endured racial inequality. The government and other major institutions were administrated by the ‘whites’ and the ‘black’ Americans lacked behind in every aspect of life. The reconstruction period, that started after the defeat of the Confederate States of America, lasted for twelve years starting from 1865 to 1877.The elections of 1876 brought an end to this era in which the whites of the Democratic party gained political control in the south while the Republican Party, which mainly constituted of the Blacks, lost terribly because blacks were not allowed to register their votes. By the early 20th centaury, majority of the elected officials in the south were Democrats, the white domination caused increase in the violence on African Americans and they were detained from their rights of education, employment and religion. The consequence was the emergence of the ‘Jim Crow’ system which suppressed and violated the racial and social rights of the African Americans. The conditions in the North and West were comparatively better so most of the African people seek refuge in migration. Previously, the Civil rights movement of 1955 – 1968, with the help of organizat... ...handas Gandhi and perhaps it was the result of such remarkable teachings that the movement managed to attain triumphant results and turned around the life of the people of America. Works Cited Goldberg, David and Griffey, Trevor. ‘Black Power at Work: Community Control, Affirmative Action and the Construction Industry’. 2010, Cornell University Press . Hartford, Bruce Hartford. "Arrests in Jackson MS". The Civil Rights Movement Veterans website. Westwind Writers Inc.. Retrieved 28 March, 2011 Klarman, Michael J.,Brown v. Board of Education and the civil rights movement [electronic resource] : abridged edition of From Jim Crow to civil rights : the Supreme Court and the struggle for racial equality, Oxford ; New York : 2007. Oxford University Press. C. Vann Woodward, The Strange Career of Jim Crow, 3rd rev. ed. 1974, Oxford University Press.

Fuzzy Logic Momentum Analysis System For Financial Brokerage Accounting Essay

Abstract- The modeling of fiscal systems continues to keep great involvement for non lone research workers but besides investors and policymakers. Many of the features of these systems, nevertheless, can non be adequately captured by traditional fiscal modeling attacks. Fiscal systems are complex, nonlinear, dynamically altering systems in which it is frequently hard to place mutualist variables and their values. Financial securities firm is concerned with put to deathing orders of purchasing and merchandising of certain sums of portions at the best possible monetary value. Many mathematical and algorithmic systems have been developed for this undertaking, nevertheless they can non look to get the better of a criterion volume based system. This paper proposes a new model for high frequence trading utilizing an intelligent fuzzy logic based impulse analysis system. The system was applied to securities firm of fiscal stocks, and tested against the criterion volume based securities firm system. The Fuzzy Logic Momentum Analysis System has proven to surpass the traditional and standard systems that are used in the industry. Keywords ; Finacial securities firm ; fuzzed logic ; high frequence trading. Introduction It is good known that a chief insufficiency of much economic theory is that it postulates exact functional relationships between variables. On the other manus in fiscal clip series analysis, information points seldom lie precisely on consecutive lines or smooth maps. [ 7 ] suggests that trying to suit these nonlinear phenomena will present an unacceptable degree of instability in theoretical accounts. As a consequence of this intractableness, research workers and investors are turning to unreal intelligence techniques to better inform their theoretical accounts, making determination support systems that can assist a human user better understand complex fiscal systems such as stock markets. Artificial intelligence systems in portfolio choice have been shown to hold a public presentation border over the human portfolio director and recent research suggests that attacks that incorporate unreal intelligence techniques are besides likely to surpass classical fiscal theoretical accounts [ 4 ] . Artificial intelligence attacks have late been normally adopted in fiscal modeling. Traditionally, stock market calculating methodological analysiss have been based on either cardinal or proficient analysis. Cardinal analysis efforts to find the intrinsic value of stocks based on extended macroeconomic informations, whereas proficient analysis relies on analyzing market activity, peculiarly historic monetary values and volume. Whilst there is much back uping research for both schemes in fiscal theory we focus on systems utilizing proficient methodological analysis as the subjective and complex nature of cardinal analysis means it has, to day of the month, received small attending in unreal intelligence research. Fuzzy logic was foremost introduced by [ 6 ] . It is a signifier of multivalent logic which, whilst retaining the deductive construction of classical symbolic logic, includes the construct of grade of truth. Rather than being either true or false, as in binary logic, statements in fuzzed logic have a rank map which defines a fuzzy set ( as opposed to a chip set in conventional set theory ) . Fuzzy logic is hence an ideal attack to jobs that require a representation that can cover with estimates, uncertainness and deficient information and it has been applied to spheres every bit diverse as pattern acknowledgment [ 10 ] , railroad control systems [ 2 ] and computing machine game design [ 11 ] . The regulation base and illation engine of a fuzzed system is comparable to that of the cognition base of an expert system. The application of fuzzed set theory in economic science was foremost presented by [ 12 ] and has since received much attending [ 3 ] Time series theoretical accounts were foremost combined with fuzzed theory by [ 5 ] giving rise to fuzzy time-series, the cardinal model of all the investing systems. Research workers making stock trading systems have implemented many fluctuations of this theoretical account. Most late, [ 1 ] has proposed the usage of Adaptive Neuro Fuzzy Inference Systems ( ANFIS ) , which combine the prognostic belongingss of nervous webs, with the concluding mechanisms of fuzzed logic to make an machine-controlled trading and prediction system that has been used for high frequence trading of foreign exchange currencies markets ( FOREX ) . This paper is outlined as follows. In subdivision II we give a general overview about fuzzed logic illation systems. Section III introduces the fuzzed logic impulse analysis system ( FL-MAS ) . Section IV explains the methodological analysis of utilizing FL-MAS for securities firm. Section V provides a public presentation analysis of the system. Finally, reasoning comments are given in Section VI. Fuzzy illation Systems Many types of fuzzed illation systems have been proposed in literature, nevertheless, in the execution of an ANFIS for fiscal anticipations and appraisal, the most suited theoretical account is the Sugeno theoretical account, which uses if-then-rules to bring forth an end product for each regulation which is the additive combination of the input variables plus a changeless term, and the concluding end product is the leaden norm of each regulation ‘s end product. The regulation base in the Sugeno Model, has regulations of the signifier: If X is A1 and Y is B1 so f1 = p1* x + q1* y + r1 If X is A2 and Y is B2 so f2 = p2 * x + q2 * y + r2 ( 1 ) where X & A ; Y are predefined rank maps, Ai and Bi are rank values, and pi, chi, and Rhode Island are the attendant parametric quantities that are updated in the forward base on balls in the acquisition algorithm. When we calculate the equation of â€Å" First order Sugeno † the grade of rank variable of X1 in rank map of Ai is multiplied by the grade of rank variable of X2 in rank map Bi and the merchandise is deemed a first Liner Regression Weight ( Wi ) . Finally the leaden mean F1 and F2 is deemed the concluding end product ( Z ) which is calculated as follows: A fuzzed illation systems shown in Fig. 1 is a regulation based fuzzy system that can be seen as an associatory memory and is made of five constituents ; regulation base which consists of the fuzzed if-then regulations, the informations base which defines rank maps of the fuzzed sets used in the fuzzy regulations, the determination devising unit which is the nucleus unit and is besides known as the illation engine, the fuzzification interface which transforms chip inputs into grades of fiting lingual values, and eventually the defuzzification interface which transforms fuzzed consequences into sharp end product [ 13 ] . Fuzzy Logic Momentum Analysis System Making a fuzzed illation system to observe impulse is a complex undertaking. The designation of assorted market conditions has been a subject topic to assorted theories [ 14 ] and suggestions. This paper proposes a fuzzed illation system which categorises the market conditions into 7 classs based on monetary value motion, and will utilize the current volume to find the engagement rates ( PR ) of the trading system each clip. Fuzzy InferenceMomentum AnalysisThe first measure in planing the Fuzzy Logic Momentum Analysis System, FL-MAS, is specifying the market conditions that the fuzzy system has to place. In this paper we use the following 7 market conditions to cover all possible motions of the monetary value series: Beat uping Strong up Slightly up Average Slightly down Strong down Crashing These conditions are considered as lingual values for the fuzzy logic system, and will be used to find the current province of the monetary value formation and its impulse. As impulse is built up, the system looks at the old x sum of ticks and performs an illation process by adding all the motions of the current monetary value to the old monetary value to find whether the general tendency has been up or down after ten points. In other words, impulse is detected by the followers: where is the current monetary value, is the old monetary value, and is a fluctuating counter which goes up or down harmonizing to the motion of the monetary value. whenever monetary value goes up it adds 1, when the monetary value goes down it subtracts 1, therefore this can be used in placing market conditions for x sum of points, where if the market is traveling strongly upwards, it will be detected by holding more 1s than -1 or 0s. This can be explained in the undermentioned equation: ( 2 ) where is the period that we want to observe the impulse for. For illustration, if we want to observe the impulse of the last 100 ticks, we add all the up, down fluctuations and so feed the ensuing figure to the fuzzy system which would lie someplace in the rank maps shown in Fig. 2. Membership maps for the lingual variable of market conditions The same process is applied for ciphering the lingual variable volatility, where the lingual values are as follows: Very fast Fast Medium Decelerate Very slow The fuzzy logic system takes both market impulse and volatility in consideration ; it generates the regulations, and eventually takes a determination based upon the sum of market engagement.The DataExperiments in this paper have been carried out on high frequence tick-data of both Vodafone Group plc ( VOD ) and Nokia Corporation ( NOK ) . For both stocks, 2 months of high frequence tick-data between 2nd Jan 2009 and 27th Feb 2009 has been obtained, and split into 30 subdivisions each. This was done in order to avoid any car correlativity between the monetary values. In other words, the fuzzy logic system gets the first batch of informations, performs all the actions of bargains or sells on it, so the same is process repeated utilizing the criterion volume based system, eventually comparing the public presentation of both systems. Once the observation is obtained, the system skips about 10000 ticks and performs the same operations once more, for 30 times, each clip observing the publi c presentation of both systems. It has to be mentioned that 2 months of high frequence tick informations is a significantly big sum of informations, taking in consideration that for each loop the system takes the analysis of the impulse of the past 100 ticks. Fig. 3 shows how the information is split after each simulation in order to avoid any possible similarities or autocorrelation in the monetary value. FL-MAS for securities firm tick informations discarded tick informations High frequence tick by tick informations Sim 1 Sim 2 Sim N The chief aim of the Fuzzy Logic Momentum Analysis System ( FL-MAS ) implemented in this paper is to surpass the industry criterion volume system, that has been used by securities firm houses to put to death big orders of purchasing or selling a certain stock. Many systems have used quantum modeling and analysis to find the assorted engagement rates ( PR ) , nevertheless they normally fail to surpass the criterion volume system in the long term [ 15 ] . This paper uses FL-MAS presented in subdivision 3, to find the PR in the market harmonizing to the current impulse. In other words, if we are on a bargain order, we would prefer to increase the PR ( figure of portions bought at that clip ) , when the monetary value is low, and diminish the engagement when the monetary value is high. Tick informations splitting mechanismStandard Volume System ( SVS )A standard securities firm mechanism for put to deathing big orders is a simple volume based system, which parses the volume being traded, whenever a certain sum of portions ( a threshold ) have been traded, the system would purchase or sell ( depending on the order ) a certain per centum of that. In other words, if there is an order to merchandise 1 million portions of a certain stock. The threshold would be for e.g. 10,000 portions, and whenever 10,000 portions have been traded, if the PR is set to 25 % , the system would purchase or sell 25 % of the mean volume. ( 3 ) where N is the figure of operations required to make the mark order for illustration 1 million portions, % is a fixed PR, for illustration, 25 % whenever the threshold is exceeded. The above system has proved to be efficient and is being adopted by many securities firm houses around the universe. The purpose of this paper, is to turn out that FL-MAS outperforms this type of system on the long tally.FL-MASThe thought here is to utilize the fuzzy logic impulse analysis system described in subdivision 3, to place what market status we are presently shacking in. This will let us to change the PR ( % ) . This provides an advantage, since the system can merchandise sharply when the status is at an extreme. It would besides understate its trading when the status is at another extreme. In other words, if we are selling million portions, the system will do a trade whenever the threshold of volume has been exceeded. However if the current market status indicates that the monetary value is real ly high or beat uping so we know that this is a good clip to sell a batch of portions, for illustration 40 % of the current volume. The same thing applies for when the impulse indicates that the monetary value is strong down which means that the system should sell less sums of volume at this low monetary value, for illustration 15 % . The contrary mechanism applies for purchasing portions. When the market is crashing, this is a good index that we should purchase a big ball of volume ( 40 % ) , and when the monetary value is at an mean point, this means that it would act like the SVS system i.e. purchasing 25 % of Volume. This is shown in Table 1. Engagement rates for buy side and the sell side of FL-MAS Market Condition Buying Praseodymium Selling Praseodymium Beat uping 10 % 40 % Strong up 15 % 35 % Slightly up 20 % 30 % Average 25 % 25 % Slightly down 30 % 20 % Strong down 35 % 15 % Crashing 40 % 10 %Performance MeasuresAfter implementing both SVS and FL-MAS, the standards at which both systems will be compared against each other will be the outperformance of FL-MAS on the SVS in footing points. TheA footing point is a unit of step used frequently to depict the per centum at which a alteration in the value or rate of a fiscal instrument has occurred. One footing point is a1/100th of a per centum orA 0.01 % . It is besides tantamount to 0.0001 in denary signifier. To cipher the betterment ( elf ) for the buy side in footing points we use the undermentioned expression:iˆ?iˆ?iˆÂ ©For the Sell Side the betterment in footing points is:iˆ?iˆÂ µiˆÂ ©Where is the entire cost of purchasing x sum of portions utilizing FL-MAS, and is the entire cost of purchasing the same figure of portions utilizing the traditional SVS. Consequences This subdivision displays the consequences of utilizing both FL-MAS and SVS to purchase 1million portions of VOD and NOK. For each symbol 30 simulations have been carried on the tick-data set described in subdivision 3. The information has been split as described in order to avoid any autocorrelations, both systems have been run and tested on the same information sets. Table 2 displays the cost at each simulation for purchasing 1million portions of NOK utilizing both systems. The mean monetary value of the whole set is besides displayed, and eventually the betterment of FL-MAS against SVS is displayed. This betterment rate can be either positive ; when FL-MAS has outperformed SVS or negative ; when FL-MAS was outperformed by SVS. Table 3 provides a full analysis of Table 2, by demoing clearly the mean outperformance rate of purchasing 1million portions of NOK utilizing FL-MAS, which turns out to be a positive of 2.98 footing points, which means that on mean utilizing FL-MAS we save about 3 footing points whenever we buy 1 million portion of NOK. Table 3 besides displays the consequences of implementing both systems to purchase 1 million portions of VOD. These consequences for VOD ( besides displayed on Fig.4 ) show a much higher mean of around 12.5 footing points. Experiments have been performed once more by reshuffling the information sets utilizing the informations slots that have non been used before, and the observations were really similar to these consequences. Hence another measuring mechanism was to detect the median of the consequences. The median is described as the figure dividing the higher half of a sample or distribution from the lower half. Both Medians for NOK, and VOD were positive, bespeakin g that on mean FL-MAS outperforms SVS for all the purchasing Simulations. Comparing the public presentation of FL-MAS against SVS for purchasing 1M portions of NOK Average Monetary value Cost of purchasing 1m NOK Shares utilizing FLMAS Cost of purchasing 1m NOK Shares utilizing SVS Improvement in footing points 11.55 11278964 11285761 6.02 12.19 11581642 11572708 -7.72 11.57 11904468 11910571 5.12 11.12 11610312 11581174 -25.16 11.45 11076799 11087759 9.88 11.36 11456338 11452293 -3.53 11.03 11390049 11404634 12.79 10.89 10947120 10956223 8.31 10.45 10923870 10950576 24.39 10.31 10373596 10377899 4.15 10.63 10354815 10367941 12.66 10.78 10655795 10644194 -10.90 10.70 10816236 10814437 -1.66 10.45 10723627 10737409 12.84 10.24 10281461 10286957 5.34 10.48 10214443 10205979 -8.29 9.67 10553155 10547707 -5.17 9.67 9581014 9602197 22.06 9.40 9754339 9740190 -14.53 9.22 9521736 9544895 24.26 9.10 9282640 9280416 -2.40 9.38 9135088 9149560 15.82 9.27 9434147 9457587 24.78 9.42 9262702 9272236 10.28 9.77 9439104 9430047 -9.60 9.87 9807817 9799844 -8.14 9.49 9880881 9885421 4.59 9.58 9585207 9580119 -5.31 9.48 9619778 9624263 4.66 9.40 9556780 9555829 -1.00 9.67 9350444 9359424 9.59 9.98 9724834 9707290 -18.07 9.94 9869580 9869177 -0.41 Analysis of consequences of purchasing 1m portions of NOK and VOD Mean ( elf ) Median ( elf ) Entire ( elf ) Buying NOK 2.98 4.63 101.18 Buying VOD 12.48 1.58 374.53 Besides the entire betterment of both is really high indicating that for both the 30 simulations, a 101.18 footing points was saved utilizing FL-MAS on NOK, and a 374.53 on VOD. Buying 1m portions of VOD Similarly, the sell side is displayed in Table 4, and analysed in Table 5. Similar to the bargain side, all simulations and experiments utilizing FL-MAS and SVS, have displayed that on mean FL-MAS has proved to be the better system, and therefore would increase the profitableness of a fiscal securities firm house that executes multiple big orders. Fig. 5 displays the merchandising of 1m portions of VOD. Comparing the public presentation of FL-MAS against SVS for selling 1M portions of VOD Average Monetary value Cost of selling 1m VOD Shares utilizing FLMAS Cost of selling 1m VOD Shares utilizing SVS Improvement in footing points 139.75 138379831 138304137 5.47 142.10 141880579 141466276 29.20 147.30 145752861 145974583 -15.21 145.70 147127925 147242618 -7.80 144.50 145284236 145840646 -38.30 148.30 141887321 141926909 -2.79 138.30 138593022 138540789 3.77 137.60 138159371 138119542 2.88 138.45 137192635 137152512 2.92 138.80 136243869 137297036 -77.30 138.70 138854269 138889050 -2.50 135.95 134818894 134622571 14.56 133.85 135551066 135198498 26.01 136.50 133744440 133824812 -6.01 135.55 136450408 136384280 4.85 139.50 136381824 136248448 9.78 138.30 138364382 138217262 10.63 136.85 136263730 136277519 -1.01 134.20 133894601 133855738 2.90 134.56 133894289 132534941 101.52 127.10 129477007 129129593 26.83 128.90 127159502 127174918 -1.21 130.85 129889373 129821846 5.20 135.50 130203793 130019981 14.12 136.85 135468629 135441956 1.97 136.45 136622702 136595289 2.01 138.05 136719313 136746751 -2.01 136.65 134943043 135082269 -10.32 132.15 133857223 134159108 -22.55 Analysis of consequences of Selling 1m portions of NOK and VOD Mean ( elf ) Median ( elf ) Entire ( elf ) Selling NOK 1.6812 2.9291 57.16 Selling VOD 2.73 2.46 81.83 Selling 1m portions of VOD Decision The job of order executing is a really complicated one. To be able to supply the best monetary value, an executing system has to dynamically alter the engagement rates at each case in order to provide for monetary value alterations, which are driven by impulse and volatility. This paper has introduced a system that makes usage of fuzzed logic, in order to ground out the current market status which is produced by the accretion of impulse. FL-MAS is a fuzzed logic impulse analysis system that outperforms the traditional systems used in industry which are frequently based on put to deathing orders based on the leaden norm of the current volume. Consequences of the enforced system have been displayed and compared against the traditional system. The system proves that on norm it increases profitableness on orders both on the bargain and sell sides. Further work and research has to be done to optimize the public presentation of the system. This could either include the usage of a familial algorithm to optimize the rank maps or the usage of Adaptive Neuro Fuzzy systems which would bring forth all the possible regulations for the system.

Mgt 510

People Management, the Mantra for Success: The Case of Singhania and Partner Jameelah Richardson Dr. Finn MGT 510 September 10, 2012 In this paper we will discuss the case of Singhania and Partner. We would examine the case of Singhania and Partners and evaluate the organization’s strategy. Next we would evaluate each of the five IHRM practices with respect to recruitment and selection, training for cross-cultural adaptation, management development, evaluation, and compensation. Later we will discuss which of the five practices can be approved.Afterwards, we would make recommendations to management to successfully improve the current IHRM strategy. Finally, we would explain how the recommended changes impact the organization in the industry. Examine the Case of Singhania and Partners and Evaluate the Organization’s Strategy Singhania & Partners is known as a full service national law firm. This firm is known for being successful with international corporate and comm ercial, litigation, and arbitration and intellectual property in law. The company was founded by Ravi Singhania and Manju Mohorta.Ravi Singhania was the founder and managing partner while Mohorta was the Chief Executive. Both Ravi and Manu were concerned about the HR practices currently used by the firm and if the company faces human resource risks. It seemed that the firm is facing a high attrition rate in the Indian legal services industry and this is causing an alarming problem. There has been a shift between legal firms and partners. It seems the entry of foreign law firms into India could create more competition between law firms.They should focus more on gaining trust of their employees. Gaining the respect of your employees will create positive work environments and relationships within the firm. It would also deflate stress and uncertainty while being in that work environment. Evaluate Each of the Five IHRM Practices with Respect to Recruitment and Selection, Training for Cr oss-Cultural Adaptation, Management Development, Evaluation, and Compensation Recruitment of staff should be sought after a complete analysis of the job to be done.An analytical study would focus on the tasks that need to be performed to determine valuable factors. A written job description would be beneficial so the employer would know what physical and mental characteristics one should possess and what qualities and attitudes are desirable. The  Recruitment and Selection Process  is one of the basic HR Processes. Recruitment and Selection is very sensitive as many managers have a need to hire a new employee and this process is always under a strict monitoring from their side.The  Recruitment and Selection Process  must be simple and must be robust enough to operate excellently in the moment of the insufficient number of candidates on the job market and the process must be also able to process a large number of candidates within given time limit (Richards, 2008). Cross-cult ural training encompasses a combination of translation, instructional design and cultural adaptation, each of which is required to convey new concepts to a target audience in another country.Simply translating training material will not work, as it fails to take into account the cultural factors that influence the trainees' perceptions (Smith, 2004). With Management development, you must look at the strategy of the organization and address that there are well trained managers in play to ensure the organization is on the right path of completing their goals. Basically an evaluation / appraisal scheme is a formalization of what is done in a more casual manner anyway (e. g. if there is a vacancy, discussion about internal moves and internal attempts to put square pegs into ‘squarer holes' are both the results of casual evaluation).Most managers approve merit payment and that too calls for evaluation, made a standard routine task, it aids the development of talent, warns the ineff icient or uncaring and can be an effective form of motivation (Richards, 2008). Compensation Strategy  is one of the most important strategies in the HRM function as it influences the costs of the organization and potential bad decision can lead to very serious damages to the organization (Richards, 2008). Discuss which of the Five Practices can be improved In my opinion, both recruitment and selection and compensation could be improved.Today, a lot of people are chosen for a job on how they look or because they know someone which isn’t fair to the person who actually has the experience to complete the job. Even if you don’t have that much experience for the job but your educational background introduces you to what the job entails you should still be giving a chance to perform at your best. Most college students are not giving a chance to start a job in their major because you’re expected to have 5 to 7 years’ experience early on but how do you obtain that if you’re learning the basics of what is expected in that particular field?I feel if you were introduce to what the field entails then you should be given a chance to perform the task either way you will be trained to do that job right? Compensation is the most important factor in HR yet employees work hard and get compensated less. It seems that organizations put so many stipulations into play to get compensated that once you receive it you’re like I did all of this for that what was the point?If you expect your employees to perform at their best level and keep that same drive every month, compensation should be both a reachable and achievable goal so in the end everybody wins the employer, employee, and the organization as a whole. Make Recommendations to Management to Successfully Improve the Current IHRM Strategy International Human Resource Management Strategy (IHRM) is the recruitment, selection, training and development, performance appraisal, compensation, and labor relations (Cullen, 2011).Management needs to be cautious of who they’re choosing to complete the task at hand. Education and experience should play in major part in the recruitment and selection process. With college students, they are aware of what the job is and what it entails but in order for the individual to complete the job the way you want it you must train them. Afterwards, then evaluate them on their performance to determine if they’re a right fit for the organization. Compensation must improve and employees should be acknowledge for the hard work that is put in day in and day out.If employees feel their being treated with the upmost respect, receiving job recognition and compensation for what they’re doing production would be meeting or exceeding the organization’s expectation and everyone wins. Explain how the Recommended Changes Impact the Organization in the Industry Managers can build trust by demonstrating that they are guided b y ethical standards and beliefs and then by exhibiting behaviors that are consistent with those standards and beliefs. A variety of conditions and factors can enhance employee trust.Four of the most important are credibility, integrity, reliability, and commitment (Smith, 2004). In conclusion, employee trust is generally something that is earned over time. Building trust can be difficult but it is much easier to lost it through inconsistent behavior and lack of commitment. By enhancing employee trust Singhania ;amp; Partners will become the most consistent firm. References Cullen, John B. ;amp; Parboteeah, Praveen (2011) Multinational Management Richards, Sam (2008) HRM Advice Smith, Jeanine (2006) V ;amp; L International

Global Crossing Management Planning Essays

Global Crossing Management Planning Essays Global Crossing Management Planning Essay Global Crossing Management Planning Essay Global Crossing was founded by American financier, Gary Winning, in 1997. Even through adversity, its early 2000 bankruptcy filing; Global Crossing has managed to continue to build momentum. For example, they have produced nearly $1. 4 billion in Adjusted Gross Margin, which grew from 49% of revenue In 2007 to 53% In 2008. (Global Crossing, 2009, p. 4) In order for Global Crossing to continue to build momentum, there must be an efficient management strategy In place. To examine this management strategy, the planning function of management must be evaluated. To add, ethical conduct and corporate social responsibly must be analyzed to gauge management strategy. Lastly, there are many factors that influence the companys strategic, tactical, operational, and contingency planning, therefore, it is important to identify the most influential to gauge management planning. To better understand how Global Crossing is able to maintain its presents in a competitive market, the planning function of management must be evaluated. Planning allows organizations to identify goals to be achieved and decide the appropriate actions needed to achieve those goals. However, to deliver strategic value, Global Crossing has been able to better serve hose needs of its customers in terms of quality, speed, efficiency, and so on. According to the 2009 Crystal Ball report by Telemeter, Global Crossing received the highest percentage of customers willing to recommend their current provider. Global Crossings management planning Is best described as vertical structure. A vertical structure is a chain of command which begins with top executives whom establish plans first. : Eventually, plans trickle down a pipeline so others will implement them. Ideally, work is divided into function, then department, and finally tasks. Global Crossing has adopted a leadership team which includes, John Legers, Chief Executive Officer. In order to implement a plan, the first task any organization must start with is a goal or mission. Global Crossing mission is to maximize the growth of business by generating customer loyalty, with the passion and commitment of their team and the capabilities and assets they possess and create. (Global Crossing, 2009, p. 6) Furthermore, establishing a goal or mission emphasizes value. Now, Global Crossing Is able to spread Its mission to each and every employee to ensure no matter what the function or department there Is communality. To successfully manage any organization, organizations must adopt an ethical code and ensure social responsibility throughout company behavior. Global Crossing has been addle to stay competitive In teen telec ommunications market Decease AT Its opiate ethical code. Global Crossings Code of Ethics and Business Conduct policy, along with the Global Anti-Corruption Policy, is designed to provide guidance and framework for thought for all Global Crossing employees to always do business the right way and for the right reasons. (Global Crossing, 2009, p. 6) Ethics includes valued principles such as, acting with veracity, honesty, fairness, and respect. All employees of Global Crossing must be accountable for his or her actions, including top executives because in a vertical structure, persistence begins at the very top of command. When faced with ethical issues such as, willful blindness, under no circumstances may Global Crossing personnel ignore signs that and employee, partner, or third party may be engaging in corrupt behavior in connection with any venture or activity involving Global Crossing. (Global Crossing, 2009, p. 16) Furthermore, the ramifications of any Global Crossing personnel involved in corrupt behavior, legal measures may be brought into play due to Global Anti-Corruption Policy. According to John Legers, CEO of Global Crossing, employees identify and lead service projects that are personally meaningful to them. Part of our success is linked to the fact that our employees care as much for their communities as they do for our customers. John Legers statement is in regards to the companys commitment to corporate social responsibility. Social responsibility involves meeting societal expectations, not written in law. Bateman Snell, 2009, Chapter 5) To encourage social responsibility with Global Crossing personnel, the organization announced Global Caring. Global Caring allows personnel to become active in community service during its first employee community day. Personnel was granted an extra, paid day off to get involved with a charity of her or her choice. Furthermore, Global Crossing has adopted a Going Green slogan in efforts to raise awareness in the importance of the environment. What are Global Crossing most influential factor that impact the companys strategic, tactical, operational, and contingency planning? One the most important factors that impact a company are internal, for example, personnel. Not only are personnel a factor but they truly are the most valuable resources any company can have. In vertical structure, functions are identified which create specialized departments. One of these departments is customer service. According to Global Crossing 2008 Annual Report, 97% of Global Crossings customers rated themselves satisfied with their service allowing Global Crossing to achieve nearly $2. 6 billion in total revenue. Therefore, customer service can impact any companies bottom-line. To create such customer service, Global Crossing has adopted planning that allows them to emphasis this important factor.

Quotes to Mark International Womens Day

Quotes to Mark International Womens Day The United Nations instituted International Womens Day, celebrated every year on March 8, to commemorate the contribution of women in the socio-political sphere as well as in global peace and security.​ International Womens Day can be traced back to the womens suffrage movement  starting in the 19th century. Over many decades, women achieved tremendous progress in many areas of life. Womens emancipation from​ traditional roles took on new meaning when they traveled into space and fought alongside men in combat. Insightful Quotes About Womenhood Mahatma Gandhi Woman is the companion of man, gifted with equal mental capacity. Farrah Fawcett God gave women intuition and femininity. Used properly, the combination easily jumbles the brain of any man Ive ever met. Harriet Beecher Stowe Women are the real architects of society. Charles Malik The fastest way to change society is to mobilize the women of the world. Barbara Bush Somewhere out in this audience may even be someone who will one day follow in my footsteps, and preside over the White House as the Presidents spouse. I wish him well! Virginia Woolf Women have served all these centuries as looking-glasses possessing the magic and delicious power of reflecting the figure of a man at twice its natural size. Timothy Leary Women who seek to be equal with men lack ambition. Ville Valo Women are always beautiful.. Loretta Young A charming woman doesn’t follow the crowd. She is herself. Philip Moeller Women are seldom silent. Their beauty is forever speaking for them. Nancy Pelosi Women are leaders everywhere you look from the CEO who runs a Fortune 500 company to the housewife who raises her children and heads her household. Our country was built by strong women and we will continue to break down walls and defy stereotypes. Melinda Gates A woman with a voice is by definition a strong woman. But the search to find that voice can be remarkably difficult. Eleanor Roosevelt Nobody can make you feel inferior without your permission. Robert Elliott Gonzales, Poems and Paragraphs All the worlds a stage, and its a dead easy guess which sex has all the speaking parts. Louise Otto The history of all times, and of today especially, teaches that women will be forgotten if they forget to think about themselves. Margaret Sanger A free race cannot be born of slave mothers. Ellen DeGeneres I really dont think I need buns of steel. Id be happy with buns of cinnamon. Joseph Conrad Being a woman is a terribly difficult task  since it consists principally in dealing with men. Margaret Thatcher If you want something said, ask a man; if you want something done, ask a woman. Christabel Pankhurst Remember the dignity of your womanhood. Do not appeal, do not beg, do not grovel. Take courage, join hands, stand beside us, fight with us. Roseanne Barr The thing women have yet to learn is nobody gives you power. You just take it. Erma Bombeck It takes a lot of courage to show your dreams to someone else. David Bower ï » ¿Dream the dreams that have never been dreamt.

Bernard Surname Meaning and Origin

Bernard Surname Meaning and Origin The common Bernard surname derives from the Germanic given name Bernhard or Beornheard, meaning strong or brave as a bear, from the elements beran, meaning bear and hardu, meaning brave, hardy, or strong. The Bernard surname has appeared with several dozen different spelling variations, originating in a number of different countries. Bernard is the 2nd most common surname in France.   Alternate surname spellings:  Barnard, Bernart, Berndsen, Bernhard, Bernhardt, Bernaert, Benard, Bernat, BernthSurname origin: French, English, Dutch   Where in the World Do People With This Surname Live? According to surname distribution data from Forebears, Bernard is the 1,643rd most common surname in the world- most prevalent in France, and in countries with a French-speaking population or French histories such as Haiti, the Ivory Coast, Jamaica, Belgium, and Canada.  WorldNames PublicProfiler also has the surname as most common in France, followed by Luxembourg and Canada (especially on Prince Edward Island). Geopatronyme, which includes surname distribution maps for different periods of French history, has the Bernard surname as fairly common throughout France during the period 1891–1915, although slightly more common in Paris, and the departments of Nord and Finistà ¨re. The popularity in Nord has continued to increase, now topping the list by a large margin. Famous People With This Last Name Claude Bernard -  French physiologist; pioneer in the introduction of blind experiments and the discovery of homeostasisCatherine Bernard - French novelistÉmile Bernard  - French painterÉmile Bernard  - French composerTristan Bernard - French novelist and playwright Genealogy Resources How to Research French Ancestry - Learn how to research your French family tree with this guide to genealogical records in France. Includes information on both online and offline records including birth, marriage, death, census and church records, plus a letter writing guide and tips on sending research requests to France.Family Genealogy Forum - Search this popular genealogy forum for the Bernard surname to find others who might be researching your ancestors, or post your own Bernard genealogy query.FamilySearch - Explore over 2.3 million historical records which mention individuals with the Bernard surname and its variations, as well as online Bernard family trees.GeneaNet - Includes archival records, family trees, and other resources for individuals with the Bernard surname, with a concentration on records and families from France and other European countries. References Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998.Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003.Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003.Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997.Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Article Assignments Essay Example | Topics and Well Written Essays - 1000 words

Article Assignments - Essay Example The Roe v Wade accused some courts of violating the right to privacy because they were violating this right; a woman had the right to terminate a pregnancy if she wanted according to Roe v Wade. The role of the judiciary when it comes to policy making will also be looked at, as well as the pros and cons. Edmund Burke was an Irish statesman and also a political philosopher. He is greatly remembered for his speech on the idea of representation in Congress. Edmund criticized the British Parliament as being inhabited by a congress of ambassadors from different and hostile interests. He urged that electors were supposed not to vote by numbers, but to vote accordingly. Edmund held that a representative owed his supporter or his constituents’ unbiased opinion, his mature judgment and should have an enlightened judgment. He held that a representative was supposed to work to educate his constituents on matters regarding public policy, and was against individualism. The wishes of the constituents ought to have great weight on their representatives; however, the representative should also not work to the pleasures of his constituents, because he is going to be answerable to that. Rather, he or she should use reason and judgment. He continues to argue that the parliament should deliberate assembly of one nation, with one interest; that of a whole nation, but should never serve local purposes or prejudices, but the general fold. To his supporters, he told them that when they choose a member to represent them, he was not to be a member to represent them only, but rather to represent the whole nation. He told them that their representatives were required to act towards the betterment of the whole nation, and not their pleasure. Edmund burke told his supporters that they should remember that they are members of a rich commercial city, which is part of a rich commercial nation which itself part of a great empire. He argued that the diverse interests

Developing Business Plans. (Quick Take Expresso) Essay

Developing Business Plans. (Quick Take Expresso) - Essay Example The company will be a partnership business with two partners who will manage the regular business activities. Each owner will have share of 50% and assist each other with accounting and back office support. Quick Take Expresso is liable to pay income tax on its gross profits. The owners will have to handle all legal, monetary and managerial duties concerning business. The partnership business structure will help to expand the business (Fair Trading, â€Å"Business Structures†). 2.1 Mission Statement The vision of Quick Take Expresso is to become one of the preferred destinations for coffee and snacks in Bonn. The company will provide good meal experience to the students, travelers and local customers as compared to other competitors. The vision of the cafe is to rapidly increase the profitability so that it can attract potential investors to invest in the business in near future. The marketing and sales strategies of Quick Take Expresso will help to maintain the demand of the products towards customers. The teenage and the adult customer groups will probably enjoy the services and the pleasant environment of Quick Take Expresso. Quick Take Expresso will provide best effort in order to develop an exclusive brand image in the mind of customers where they can properly socialize with the friends in a comfortable and calming environment while enjoying the great tastes of Quick Take Expresso’s products. The motive of the business is to assist the customers so that they can get rid of their daily work and educational strains and to provide piece of mind through great environment, suitable location, welcoming customer service and delicious meals. Quick Take Expresso will reinvest the amount... The vision of Quick Take Expresso is to become one of the preferred destinations for coffee and snacks in Bonn. The company will provide good meal experience to the students, travelers and local customers as compared to other competitors. The vision of the cafà © is to rapidly increase the profitability so that it can attract potential investors to invest in the business in near future. The marketing and sales strategies of Quick Take Expresso will help to maintain the demand of the products towards customers. The teenage and the adult customer groups will probably enjoy the services and the pleasant environment of Quick Take Expresso. Quick Take Expresso will provide best effort in order to develop an exclusive brand image in the mind of customers where they can properly socialize with the friends in a comfortable and calming environment while enjoying the great tastes of Quick Take Expresso’s products. The motive of the business is to assist the customers so that they can get rid of their daily work and educational strains and to provide piece of mind through great environment, suitable location, welcoming customer service and delicious meals. Quick Take Expresso will reinvest the amount of profit for improving the infrastructure of the business and for enhancing the employee satisfaction which can lead to better service and thus better customer satisfaction.

The Law of Tort Essay Example | Topics and Well Written Essays - 1750 words - 1

The Law of Tort - Essay Example This duty applies not only to accountants but also to surveyor’s valuers, actualists and any other professionals whose advice may be formerly sought concerning business transactions or any other action requiring their expertise. After this landmark case, Hedley Byrne and Co v Heller and Partners [1964] AC 465 case, set the legal precedence for future actions and the rules entitling the claims for negligent misstatements. In this case, it was decided that there must be a special relationship, between the two parties, which is based on the professional skills and judgment of the defendant and reliance on these by the plaintiff. According to Hedley, a special or fiducially relationship would have to be proven before the duty of care could be recognized, thus, the advisor must have special skills which the client relied on in the transactions (Morgan 2009). In Edwin Evans and Sons [1982] QB 438 a valuer neglected to sufficiently carry out the survey of a house and the costs of repairs for this house were more than the properties’ value the court determined there was indeed a breach of duty since the surveyors professional advice had resulted in losses for the client (Heining 2012). This is because legally, the document of a contract implies obligations on both parties, in this case, the surveyor was paid, thus the client fulfilled his side but in their doing substandard work, they violated the contract opening themselves to action (Gergen 2011). Hence, the advising individual must be in possession of special skills in relation to the nature of they advise give, for instance, if one is to advice on road construction, they must be a licensed civil engineer and this must be proven before the duties can come into effect. In instances where one give advice in the professional capacity or has the recipient of the advice, believe they are in possession of expertise in the relevant field, they will be held responsible for any resultant losses, or detriments in property value (Gergen 2011).  Ã‚  

The itc echoupal intiative harvard case study Essay

The itc echoupal intiative harvard case study - Essay Example To tap this opportunity, ITC-IBD has created an IT-enabled rural ‘channel’ called eChoupal to procure and process the soybeans in a productive way. So, using eChoupal, ITC-IBD wanted to streamline the input and output sides of the soybean supply chain, throughout its distribution network particularly in the Indian state of Madhya Pradesh. Through this process, they set an objective of giving the farmers access to quality inputs such as accurate weather report, correct information about sowing seeds, herbicides etc. Then in the output side, ITC’s objective through e-Choupal is to remove the dominance and clogging of the middlemen, by using Information Technology. The main problem this initiative of ITC faced is to do with the rules of the State Government. That is, the state government had stipulated that all purchases or procurement of the soybeans from farmers should be done in Mandi, to protect the farmers from unscrupulous buyers. So, the ITC had to convince the Government about the potential of procurement outside the Mandi for the farmers as well as the rural economy. Also, the need to provide the infrastructure to start eChoupal initiative is one of the problems faced by ITC. That is, with computer, telecommunication and Internet being in the infancy in India, with minimum spread, ITC had to built the whole structure independently with little backing from the Government. All these problems were overridden and the implementation was successful because of the full co-operation of the farmers, who were happy with this productive arrangement. Apart from the valuable information, they received for the effective cultivation, they also got profitable price for their soybeans. The role played by the liaison person named Sanchalak contributed to eChoupal success as well. The transparency of the process also made it into a successful venture. Supply Chain Management is the lifeline of any business.

Australian Values Essay Example | Topics and Well Written Essays - 1000 words

Australian Values - Essay Example roup characterized by common residence, economic cooperation, and reproduction." Murdock states that the families universally perform certain functions in the society in order to be of existence. He identified four critical functions that families ought to fulfill, namely the sexual, reproduction, educational and economic function (Bottomley, 1985). However, through industrialization and development in technology, the family in the present modern society is undergoing alterations. In this essay, we will discuss the changes in respect to Murdochs theory of the four functions the family performs. The sexual function claims that two individuals set up a family as the family is a legitimate platform for the bearing and rearing of children, and marriage is the accepted union for sexual relationships between two adults in society (Aspin, 1982). This is proclaimed to be beneficial to social order as the family allows sexual expression between a couple and regulates sexual activity in ways that foster a disciplined society (Bessant and Watts, 2002). However, improved methods of contraception allow people to indulge in sexual activity even when they are not in a marriage. Also, there seemed to be greater acceptance to de facto relationships, as noted from the increase in cohabitation between Australian couples. Statistics shows that in 1975, only 16% of couples cohabitated prior to marriage, the figures then increased to 27% in 1983 and in the year 2003, it shot to an alarmingly 75% (ABS, 2004). In deviance to Murdocks claim, sexual activity is no longer confined to a legalized uni on. The willingness of couples to live together in a sexual relationship without the formality of a marriage contract marks a major shift in family patterns (Briggs, 1994). People are resources to the society and people are the constitutes of a society. The family enables the making of a society by producing and rearing children to substitute people who die off (Strong and Devault, 1986). The

Open and Closed Source Systems Essay Example | Topics and Well Written Essays - 250 words

Open and Closed Source Systems - Essay Example Under each category there are many items / applications, for example, the application software include: Mozilla Firefox – a web browser, OpenOffice – an office suit, Eclipse – an integrated development environment, 7-zip – a file archiver or compressor etc. The operating systems include: the Linux, Android – a mobile OS, FreeBSD etc. Closed source software also known as proprietary software is computer software which is only available without source code and licensed under limited legal right as per provided by the copyright owner. The buyer of the propriety software is permitted to use the software having restrictions on modifications, redistribution, update / upgrade or reverse engineering and it is typically owned by a single organization. In other words, the proprietary software is the property of the owner / developer / publisher that cannot be copied or modified, with an appropriate price and need to comply the license agreement (National Taiwan University, 1991). There are several examples of Operating Systems including Microsoft Windows 7, Microsoft Server 2000, and Microsoft XP

Australian Values Essay Example | Topics and Well Written Essays - 1000 words

Australian Values - Essay Example roup characterized by common residence, economic cooperation, and reproduction." Murdock states that the families universally perform certain functions in the society in order to be of existence. He identified four critical functions that families ought to fulfill, namely the sexual, reproduction, educational and economic function (Bottomley, 1985). However, through industrialization and development in technology, the family in the present modern society is undergoing alterations. In this essay, we will discuss the changes in respect to Murdochs theory of the four functions the family performs. The sexual function claims that two individuals set up a family as the family is a legitimate platform for the bearing and rearing of children, and marriage is the accepted union for sexual relationships between two adults in society (Aspin, 1982). This is proclaimed to be beneficial to social order as the family allows sexual expression between a couple and regulates sexual activity in ways that foster a disciplined society (Bessant and Watts, 2002). However, improved methods of contraception allow people to indulge in sexual activity even when they are not in a marriage. Also, there seemed to be greater acceptance to de facto relationships, as noted from the increase in cohabitation between Australian couples. Statistics shows that in 1975, only 16% of couples cohabitated prior to marriage, the figures then increased to 27% in 1983 and in the year 2003, it shot to an alarmingly 75% (ABS, 2004). In deviance to Murdocks claim, sexual activity is no longer confined to a legalized uni on. The willingness of couples to live together in a sexual relationship without the formality of a marriage contract marks a major shift in family patterns (Briggs, 1994). People are resources to the society and people are the constitutes of a society. The family enables the making of a society by producing and rearing children to substitute people who die off (Strong and Devault, 1986). The

Recruitment and Selection Essay Example for Free

Recruitment and Selection Essay 1.0 Attracting and Recruiting Tesco The priority for Tesco is to recruit internally; potential applicants are scouted with their Talent Plan to fill a vacancy. Employees looking for a promotion are targeted first, if there are no compatible people in the Talent Plan or developing within the businesses internal management program then Tesco will advertise the vacancy internally on its staff website for two weeks. Benefits †¢An incentive for employees to work hard therefore rewards good employees. †¢Cost Effective due to not having to advertise externally in expensive mediums e. g. magazines, newspapers etc. †¢The business is already familiar with the skills and capability of the candidates. †¢Motivation can occur as it provides an increase in employee empowerment. †¢Shorter introduction period needed as the candidate is already familiar with the operations and activities of the business. (hrcap.com) Disadvantages †¢Limited applicants given that you are only able to choose from the pool within the business. †¢Lack of new ideas and perspectives introduced externally as people on the outside may have different experiences from business that they have work for in the past and innovative ideas. †¢May cause conflict between potential candidates and resentment from those not promoted or not given the opportunity. †¢As the employee(s) gets promoted this creates another vacancy. (tutor2u.net) McDonald’s Every restaurant franchise is responsible for filling hourly-paid positions this is empowered through McDonalds recruitment policy. The management recruitment department generally advertises the position in the restaurant for recruiting hourly paid employees. However, there are other method that they use such as job centers, careers fairs and other local facilities. Benefits †¢People on the outside can bring in new ideas and perfective that can aid innovation and improve productivity. †¢Larger pool of potential applicants from which to find the best candidate. †¢May reduce training expenses by as experienced candidates can be employed. †¢Diversifies the business, helps company’s aims of meeting their diversity requirements. †¢Does not create conflict between employees. (blurtit.com) Disadvantages †¢Longer process due the need to attract externally. †¢More costly from the requirement of interviewing and advertising. †¢Could cause morale problems as internal candidates are not given the opportunity for a promotion. †¢Requires longer orientation or introduction period. †¢Selection process may not be effective to reveal the best candidate. (Aswathappa, K. 2005) 2.0 HR Planning A systematic process for identifying the human resources required to meet organisational goals and developing strategies to meet those requirements. It defines the activities necessary to have the right people with the right skills in the right place at the right time. (cs.ny.gov) Tesco Given that Tescos is putting emphasis on growth, the company needs to recruit regularly to keep up with the demands of the business and its operations for both food and non-food parts of the business. The process runs annually from end of February. Quarterly reviews in May, August and November are used to assess current staffing levels and whether recruitment is needed. McDonalds McDonalds labor turnover is usually high due to the most of them being in education (varies from differing franchises) hence HR planning is a monthly process that requires the assessment of staff that are leaving and therefore the need to evaluate whether recruiting new staff is needed. Advantages †¢The company anticipates future needs of the organisation and evaluates whether appropriate action is needed in effect preventing potential problems before they arise which ultimately increases the overall efficiency of the business good workforce planning is a source of competitive advantage. (ehow.com) †¢HR planning takes a proactive approach in ensuring that the corporate objective is met by aiding the businesss operations. Therefore it allows managers to prepare and plan for changes rather than reacting to changes as they come. Hence HR planning is a good strategic decision making tool. (tutor2u.net) †¢Businesses that are in market with high external changes e.g. Mobile Phone market technology. The business can better react work force implications such as employing someone that have a particular set of skills to match the competition. (datapole.hubpages.com) Potential issues †¢Implementing the decisions made from the HR plan may be difficult due to cost. Most of the decisions made from the HR planning have cost implications e.g. new training, extra recruitment, and redundancies. The cost need to be evaluated relative to the corporate objective and whether the decision aids in meeting the objective(s). (tutor2u.net) 3.0 Equality Act 2010 The Equality Act 2010 is the law which bans unfair treatment and helps achieve equal opportunities in the workplace and in wider society. (homeoffice.gov.uk) The human resource department is responsible for implementing the act given that the act is aimed at recruitment and the selection process and the working environment. Tesco enforces this act in the recruitment process by not including questions about religion, sexual orientation and age on the application form. Tesco has implemented a diversity strategy, Tesco’s aim to employ people from disabled or disadvantaged groups. Tesco offers an interview guarantee to candidates from Remploy, Shaw Trust and Whizz-Kidz three organisations that work with disabled people. McDonalds believes success is due to the experiences and the quality of their employees. Their aim is to develop employees’ talents, whilst nurturing their differences. To ensure equality and diversity McDonalds implements policies and monitors and reviews them regularly to maintain their effectiveness. For an example in application form there are not questions regarding age, sex or race. Through Diversity Awareness Training, Managers Guide Training, the Employee Handbook, managers will make certain every employees are trained and made aware of their responsibilities under the equality and diversity policies. Moreover, employees have an option on joining internal programs and employee business networks that serve to provide a sense of community in a diverse work place such networks include: Hispanic Employee Network, McDonald’s African American Council, and McDonald’s Gay Lesbian Allies Network. Moreover, they provide information, education, and advice for both the employees and the company. Benefits †¢Creates a good image an ethical corporate image. †¢Attracts and retain talent from the widest range and best possible pool of potential candidates for the vacancy. Feeling included and appreciated increases loyalty and feeling of belonging therefore reducing absenteeism and labor turnover, ultimately saving on recruitment expenses. †¢Creates a more respectable and safer work environment and culture since it is illegal to bully or harass an employee based on sex, race, age, or disability. †¢Managing and adapting to the impact of globalisation and technological change. In effect improving knowledge of how to operate in different cultures which is extremely beneficial for businesses that operate overseas (e.g. Tesco) †¢Enables a work force to develop creativity and a variety of perspectives that can benefit problem solving due to having more solutions to choose from. Morale can increase as a result of a mixture of different age groups within the workforce. The mix of young and older people brings a broad range of knowledge, experience and social skills to the company. †¢A diverse workforce is more flexible, since it consists of a wide range of people from a different stage of the life cycle, all able to work together to deliver the best service in all circumstances which is especially important for a mass market firm such as Tesco and MacDonalds (oneworkplace.org) Disadvantages †¢Different cultures could provoke a conflict in views and opinions and negatively affect team work therefore decreasing productivity. †¢Diversity and equality policies help against preventing discrimination which can be very costly if convicted. †¢People may feel insecure or threatened to work with people of a different age, sex, or culture. An increase in training expenses could occur due costs associated with seminars, programs and lectures given to promote diversity in the corporation. These types of training are given to all levels of staff within the organization (Outtz, J.L, 2004) †¢The pressure of increasing work place diversity can bias the selection process. Hiring managers may believe that diversifying the work place to meet policies is more of a concerning matter as if they dont there is a stigma attached to it for being discriminatory and therefore putting their job at risk. Hence, increasing diversity requirements might make fail to notice more suita ble qualified applicants in favor of applicants who bring diversity (not necessarily talent) to the organization. †¢Making adjustments to accommodate diversity can be costly (e.g. installing lifts). Numerous diverse groups demands can become burdensome on employers therefore causing de-motivation. Employee requests and work constraints based on religion, national origin, gender and race can become overpowering if your workplace has so much diversity that it takes human resources staff member too much time and workload just to keep track of obliging to the needs of diverse groups in the workplace. (chron.com) (scribd.com) 4.0 Involvement of the human resource practitioner The HR practitioners play a proactive role, contributing to the formulation of corporate strategy, developing and integrating HR strategies and giving guidance on matters related to uphold legislations, policies and ethical principles. (Armstrong, M. 2010) Tescos human resource practitioner is responsible for workforce planning, the process of analysing an organisations likely future needs for people in terms of numbers, skills and locations. This planning process runs every year late February. There are quarterly reviews in May, August and November, in order for to Tesco to alter staffing levels and recruit where necessary. This permits Tesco sufficient time and flexibility to meet the businesses demands for staff and allows the company to meet its strategic objectives, such as maintain a good level of customer service or opening new stores. In terms of McDonalds each individual restaurant is responsible for filling hourly-paid positions. The HR manager is usually the general manager of the franchise. The HR manager sets policies for hiring and recruitment such as enforcing the equality act. Theyre responsible for creating job postings and advertisements when there are vacancies, they are also responsible for the contents within the application form so they must keep in mind the equality act so questions on age, race, disabilities etc. are not permitted within the application form. The manager typically decides the final candidate that is applicable for the job. 5.0 Section Methods Interview An interview is described as a conversation with a purpose†¦ most job interviews are structured with questions aim about the candidates experience, careers and qualifications (Armstrong, M. 2006 p441) This information is exchanged, with the intention of establishing the applicant’s suitability for a position. (businessdictionary.com) Strengths †¢Useful to determine if the applicant has good communication and social skills which may be required for to fill the vacancy. †¢Opportunity for candidates to ask questions – to solve any issues. †¢Enables the supervisor and current employees to evaluate if there is compatibility between the applicant and the team. †¢The candidate may reveal additional information useful for making a selection decision that he/she did not write on the application form. †¢The interviewer can explain the job in detail and assess the applicants job knowledge. †¢Opportunity to ask exploratory questions that investigates the candidates characteristics and competencies assess if they meet the job requirements. †¢Interviews to get an understanding of a candidates personality, which may be difficult to distinguish from a CV or application on paper. †¢Rich in qualitative data that is useful to analyse personality. (evalued.bcu.ac.uk) Weaknesses †¢Some applicants may feel nervous during interviews, leading them to forget key points about present them selves badly leading to a bad first impression. Therefore an interview may not be a fit for everyone only those that prefer interview hence biasing the process towards more confident people. This could undermine more qualified and experienced people as they are over shadowed by their first impression of being nervous and not confident, ultimately, this may cause the HR manager hiring the wrong person for the job. †¢Interviews rely on the interviewers own judgment and dont guarantee the best outcome as interviewer bias can distort the results. †¢Qualitative data is subjective and depends on the interpretation of the interviewer, deeming it unreliable. †¢Can lack validity due to it not being a true measure of how the candidate will perform in a work place. Moreover, it does not necessarily review competence in matching demands of the job, given that answering questions is not a valid measure of the persons ability to do the job. †¢They can be very time-consuming: setting up, interviewing, transcribing, analysing, feedback, reporting therefore, can be costly. (academic.udayton.edu) (siteresources.worldbank.org) Assessment Centers ‘A method for assessing aptitude and performance; applied to a group of participants by trained assessors using various aptitude diagnostic processes in order to obtain information about applicants abilities or development potential.’ (psychometric-success.com) Selection techniques may be combined and applied together at events referred to as assessment centers. Such events may last one to three days during which a group of applicants for a post will undertake a variety of techniques†¦ the general methods used would be group discussions, role plays and simulations, interviews and tests.† (Bratton J. and Gould J. 1999 p206) In assessment centers candidates take part in management related exercises (test). Common exercises include: Different types of Psychological tests. †¢Management games. †¢In-Basket exercises. Here, the candidate is asked to solve different management problems. †¢Group discussion (GD) about different management topics. †¢Oral presentations of management topics. †¢Good report writing, etc. (http://psychcentral.com) Advantages †¢Identify strengths and weakness of the candidate.(kevinmorrell.org.uk) †¢Multiple tests increase reliability and validity. They are deemed to be more accurate than a standard recruitment process as use a wider variety of selection methods to be used during the process. (kevinmorrell.org.uk) †¢Allow interviewers to differentiate between candidates that seem similar on paper. (Martin M. and Jackson T. 2000) †¢Gives the applicant a better insight of the skills and knowledge needed to fill the vacancy. (Martin M. and Jackson T. 2000) †¢Employers that use assessment centre build an employer brand of being professional and process that genuinely reflect the job. (getfeedback.net) †¢Enable assessors to observe and assess candidates’ behaviour in a number of different situations which provide a more comprehensive and rounded picture of the individuals concerned. (Martin M. and Jackson T. 2000) Disadvantages †¢Expensive; Barclays estimate their assessment centers cost around  £15,000 †¢Arguably the personal characteristics of a person cannot be assessed accurately within the 3 or so day they are running for. †¢Assessor bias can distort results as they may sub consciously prefer a certain characteristic. Work Sample Test Standardized measures of behavior whose primary objective is to assess the ability to do rather than the ability to know through miniature replicas of actual job requirements; also known as situational tests. (highered.mcgraw-hill.com) Advantages †¢The method provides a real life context therefore the method is high in ecological validity which makes the work sample a valid measure of the candidates competence in performing task required in the vacancy. (Van Kleef, J. et al 2007) †¢Provides the assessor a basis to test the applicant skills such as communication that are not clear on paper. (Van Kleef, J. et al 2007) †¢Due to their relationship to the job, these tests are typically viewed more favorable by examinees and candidates than aptitude or personality tests. (hr-guide.com) †¢Difficult for applicants to fake job proficiency which aids validity as the score on the test correlates to how well the applicant completes the task. (hr-guide.com) Disadvantages †¢Useful for jobs that take a short period of time. However it is a poor assessor of jobs that take a long period of time such as designing. (hr-guide.com) †¢Does not predict whether the applicant will have the motivation or personal attributes to carry out that task reliably on the job. (dpc.nsw.gov.au) †¢Denoting work behaviors into number is highly subjective, open to interpretation as well, therefore is open to assessor bias ultimately lowering validity. (dpc.nsw.gov.au)

E Books To Replace College Textbooks

E Books To Replace College Textbooks E-learning is today gaining serious grounds as most institutions of learning are fast adopting e-learning methods and techniques, at the same time doing away with the manual learning technique which involves text books in institutions/Universities. With the advent of e-books, textbooks are fast becoming obsolete as Hellman revealed that, it is even more economical using e-books than textbooks as it saves time (11). Methodically, it is observed that it is more economical to acquire E-books than a manual textbook. The general cost of acquiring an E-book is much cheaper or less than a text book. Experts advise that it is much more economical to use e-books in a learning process than textbooks. One can save more when using E-books than when using textbooks. Today, E-books are generally accepted as the generality of students studying in various institutions would prefer to save for other purposes, if they discover that it is cheaper than acquiring a manual textbook. The possibility of the se E-books is another aspect that makes it very feasible to use than the manual textbooks. With the availability of electronic gadgets like the I-Pad, Palm tops and other electronic devices that can effectively aid reading has made the use of E-books feasible and has given it an edge over the manual textbooks, especially considering its cost. Table of Content Page No. Executive Summary.. 1 Introduction . 4 Portability . 5 Cost . 6 Availability 7 Method 7 Data . 8 Conclusion 8 Recommendation.. 9 Works Cited. 10 Introduction The e-book is just a literary work in a different form from the textbook, it is only a digital object that is composed of one or more standard and distinctive identifiers, broad databases as well as monographic body of content that is directed towards published books and accessed through electronic devices. Indiviglio explained that, both the textbooks and e-books receive the same content provided in print textbooks together with their print page numbers for note-taking as well as communication features that can only be obtainable through the internet Students are capable of printing out the pages they require at any particular time. Values in the e-book arena are being developed in five key areas that include e-book formats, digital right management format, digital audio formats, digital rights management systems as well as distribution and promotion. Each of these has an appealing technological aspect, but they are also motivating in terms of the stakeholders who encourage them. Th e internet has allowed us to take full benefit of the accessibility and user-friendly resources obtainable to us. Today, it sure seem like the era of manual textbooks have enjoyed their stay and rule in the learning process, now, the e-book is taking its turn and dominating the learning process. Besides that, at the beginning of fall semester, there is always a plan on how one spends his money and aside food and beer, a greater percentage of funds are always channelled to pounds and pounds of textbooks. Lately, e-readers have decided to set free college students from heaving anything to do with bundles of pages of manual textbooks that most of them drag home from the bookstore at the commencement of every semester. Melissa explained that, from Amazons Kindle DX to Barnes Nobles Nook and even the I-Pad, an age group of digital readers have pledged to restore overflowing backpacks filled with stuffy textbooks with a portable, lightweight slate loaded with every required book one will ever need for the whole semester or even for every semester (Melissa). But can one just go and download the books that are vital for class at that particular time? How expensive are they? Before one would consider going for an e-book, they should note that, the portability, the cost, and availability at any particular time is very critical. Portability Learning process is quite a task; therefore no one would want to make learning more difficult, but simple. Hoofing textbooks to class like a hunch back in most cases is quite a difficult task. Having 30 pounds of textbooks drooping off ones back in a bag that looks like it is about to crack at the seams, the spine definitely surfers (Melisa 23). However, rather than hoof over 30 pounds on the back, when there is an option of a portable e-book reader. Instead of 30 pounds, it will be preferably to use the e-reader in a device that is normally as portable as a magazine. Reading devices like the Kindle DX weigh about 1.1 pounds, while the I-Pad is just about 1.5 pounds. It is observed that, when assessing the cost of e-books they cannot be sold, which strikes a most important drive against any form of media that a lot of people would only presume converting directly to beer money once they are done using that book. However, another important note is that, the E-book cannot be borrowed, unlike the manual textbook. E-books cannot be lent and be destroyed on returned (Bilton). The plan or idea of splitting between two friends is not applicable to e-book and with this feature; the e-book can be preserved for a very long period of time and it also saves cost. Several e-readers claim that, e-book lending is permitted, but this is not quite true. On the other hand, one can lend an e-book, only if the publisher permits it and for a given time period of 14 days and just once ever, for the existence of the book. Some patents do not allow the borrowing of e-books, once an individual buys, it can be tattooed or customized to the individuals taste as nobody else will have right of use to that book except the owner. Cost The internet is a medium or house for enormous potential with several useful functions that are conveniently used to assist people save money in the long run. In this paper, the cost of acquiring e-books and textbooks when compared is much cheaper than textbooks. When discussing the expenses of books in relation to college students, Bilton states that, but it is a very important cost. The average public university student spends $1,122 per year on books, according to the College Board (E-Books: A New School of Thought). Normally, this cost annually is for a public college student which is the least when comparing with a private university student. Comparatively, this is quite expensive relative to E-Books currently selling for $3 to $7 range (Indiviglio). This to a great extent proves the overbearing cost of text, excluding the tuition fee. Students who buy e-books pay significantly less than the cost of either used or new books, with an average savings of about $60, the advantages can extend when the universities decide to select digitally (Hellman 14). Students at the University System of Pennsylvania, for instance, are enjoying great value at a great price, now that the university system has partnered with Course Smart. Course Smart is an online bookstore that bears over 90% of all major textbooks used in Higher Education today as E-Textbooks. The objective is to achieve this particular goal of benefiting as a university, and also acquiring the personal gain that comes with using it (Hellman 14). Availability Today, it really looks like the textbook is more available than the e-book, but no, that is quite not true. E-books require just the electronic devices and the printing it online and not on paper like the textbooks. The textbook requires printing on paper which is extremely expensive. Paper is made from wood that is supposed to be used in other meaningful economic means, but rather waste it on printing textbooks that will get rot after a period of time (Indiviglio). But the e-book is always accessible and can be preserved over a long period of time; it can also be referenced whenever the need arises without it being depleted like the printed textbooks. This really makes the e-book more available than the printed textbooks. Method Today, the e-book has made the very expensive competitive and would soon be decided whether it will continue at its high rates or not, the I-pad and the Apples e-learning devices will cost less than taking a whole pile of textbooks. For instance, Mokey asserted that various schedules supported on books could make a University freshman consider whether he really need it for different introductory courses, he will rather get to consider how much he will be expected to spend on e-books than his normal printed textbooks. After drawing his plans, he will get to decide whether to go for e-books as it will cost him far less than what textbooks will cost him. Though, money might not really be a great cause to look into an e-reader, a student will discover that, buying e-books will cost him less than getting printed textbooks from the stores, he will get to keep the e-books for a long period of time while the textbooks might get rotten over time. Mokey also cited that, two students went to sh op online in online stores, after buying from a normal book store to compare prices; they observed that, the online shopping was far cheaper than the textbooks gotten from the book store. Data When comparing different brands, it is observed that between hefty textbooks and the new e-reader, the e-books can save a full pack. For example, writing systematically would cost about $66.50 brand new textbooks from the US book store, while a simple download of an e-book could cost just $46.30 on the Amazon and one will get a total savings of about $20.20 for just a single book (Bilton). Different factors in the used-book market and savings decline a little more like the portrait for instance. It is observed today in schools that, most students prefer to buy their books online, rather than go to normal stores and get printed textbooks for their learning. Data released from a survey monitoring students behaviour with the likes of books reveal that, the Apple I-Pad tablet is gradually dominating and it is already more popular than the other forms of textbooks used by students. But the easy accessibility to textbooks makes some school administrators question the effectiveness of the e -reader. Also, the resale value of e-books when compared generally reveals that, it is more economical to textbooks. Advantages One of the main advantages of the e-book is the low cost. There are no printing, storage, or postal fees involved with e-books, therefore the product is produced at a lower cost. This is an advantage for the production company and the consumer. Traditional textbook costs have been an ongoing problem for college students worldwide. In an effort to follow the trend of textbooks rising cost, it was found that the average prices rose 186 percent between 1986 and 2005, and continue to shoot up each year far faster than inflation (Jeffrey Young). This price increase has taken on toll on many students pockets with a cost of more than 80 dollars per book on average. In an article discussing the expenses of books in relation to college students, Baumann states, Its a significant cost. The average full-time public university student spends $1,122 per year on books, according to the College Board (Ebooks: A New School of Thought). This is more than twice the amount e-books users are spending. S tudents who purchase e-books pay substantially less than the cost of either new or used books, with an average savings of about $60 per book. That is a huge saving, especially for those who already struggle to pay for their tuition and books. Our objective is to maximize students savings by more than 50 percent. The update function is also an important advantage that the e-book holds. The e-book allows for instant updating of outdated material without having to purchase new material. Traditional textbooks are available in several editions, because the authors continue to add new findings. Since the e-books are a part of an electronic database the information is easily accessed for renewal. This prevents the students from having to purchase new editions, with minute differences from past editions, but sold for a higher cost. This is a factor because if the textbook is a new edition used books arent available; therefore the student must purchase the new book at the full inflated cost. Other advantages of the e-book are the convenience, weight riddance, saving trees, and the bookmarking, highlighting, annotating and search capabilities. E-books are typically purchased and download from the internet; therefore this may be done from home. That saves time for students who may work full-time or half congested scheduled. Also bookstores are known to have long lines causing long wait times. This time constraint could be eliminated with the convenience of purchasing the e-book at your own leisure. Along with that advantage is the withdrawal of carrying these books. Textbooks weight can be overbearing, especially when a student is carrying four to five books at one time. Some books, particularly for economics or the hard sciences, can weigh up to seven lbs. each. This proves that the baggage can get physically exhausting. On the other hand the e-book is baggage free, if assuming students will access information from school. If others choose to carry and alternate device, s uch as a laptop or kindle, it still would not amount to half the weight of carrying even two traditional textbooks. Using the type of devices also saves trees. According to ecology.com, Nearly 4 billion trees or 35% of the total trees cut around the world are used in paper industries. The one-third percent of trees cut down for paper could drastically decrease with the ebook conversion. The environmental friendly paper alternative could be vital to our health and the environment. Although the ebook can be printed if preferred, this is a matter of personal choice. The ebook proves to be environmentally and economically sound. In addition to contributing to the environment, these devices also have capabilities that textbooks does not. They hold the options of bookmarking, highlighting, annotating and searching through text. These are means that could make studying easier. It saves time and relieves the difficulty of searching through material for needed information. Bookmarking, annot ating, and highlighting text is also useful for preserving thoughts and ideas, and organization. This helps maintain a trouble-free studying experience with just a click. Disadvantages The main disadvantage of the e-book is the concern of eyestrain and accessibility. The display resolution of computer screens and electronic devices is considerably less than the print quality produced by a printing press; therefore viewing the material electronically is believed to be a strain on the eyes. This can cause discomfort to the reader which could discourage study habits. The chair of the ophthalmology department at the University of North Carolina disagrees with this notion and went on to explain that it is not the screen causing the strain, but suggest its a variety of other factors that can cause physical fatigue (Dr. Travis Meredith). He then went on to further explain the problem and suggest a solution to the problem. Dr. Meredith states, the ergonomics of reading screens and the lack of blinking when we stare at them play a big role in eye fatigue. The current problem with reading on screens is that we need to adjust our bodies to our computer screens, rather than th e screens adjusting to us. This is something that students should consider when seeking comfort while studying. Another solution to this problem would be using the print option offered. Most e-books offer the option to print text, therefore the student is afforded the option to print the necessary text needed when studying for extended periods of time. This choice integrates the two study habits for the small fee of printing the pages needed. This function is also a solution to the issue of accessibility. Some students do not have access to the needed devices to access the e-books outside of school, others worry of not having ready access to the text in classrooms when needed. Those students could simply print the text from school libraries for home use. This enables the student to have the luxury of both electronic and printed text, if necessary. Other disadvantages of the e-book are the durability and battery-life. E-book readers are more susceptible to damage from being dropped or hit than a print book. This can become a problem when toting around electronic devices. When students are carrying around such sensitive equipment extra precautions should be taken. As with any piece of technology, the reader must be protected from the elements (such as extreme cold, heat, water, etc.). To ensure caution is taken students should protect the device with the proper cover. There is covered protection available to protect against these issues. If an instance occurs that the device is damaged, students may access the information from the online database it was originally purchased from. This solution is also useful to in case of data loss and other hardware or software malfunctions. In addition to the durability problem is the issue of the battery-life. Most laptops and other electronic devices have a battery life of three to four hour s. This may become a problem if the student is mobile with the device. In a situation such as this, students should carry a secondary battery as a back-up or bring along a charger. Most public places have available outlets and are equipped with free Wi-Fi for the purpose of studying and searching the web. This promotes positive study habits from practically anywhere. Conclusion The accessibility and familiarity provided by Apple, Pc and Macintosh computers is a very exciting one that will keep the use of e-books for a longer existence than the textbooks. Having had a great deal of experience through school, I strongly believe that, no knowledge is wasted and at the same time it is much easier to use e-books than it is to use textbooks. In my final school year, I decided I was going to use only e-books and that helped me greatly as I save a lot of money, got easy access to e-books than when I used to buy text books for my studies. Recommendation Today I am very familiar with e-books and nothing has been easier than using e-books for learning purposes. Therefore, I strongly recommend e-books for students in schools today as it saves time; it is easily accessible and always available as well as cost effective.