Sustainable Business Practice in a Dynamic Global Environment Case Study

Sustainable Business Practice in a Dynamic Global Environment - Case Study Example etting is often understood as the voluntary integration of social, environmental and economic concerns in business operations and stakeholder relations†. There is a link among these factors since they interact when a business carries out its activities. Corporate social responsibility (CSR) is a concept that mainly focuses on the business’s relationships with social values, responsibilities and the earth that sustains it (Kotler & Armstrong, 2010). This concept suggests that businesses are part of the whole meaning that they are supposed to be responsible for their actions rather than just being concerned about generating profits. In other words, they should plough back to the communities in the environment in which they are operating. Businesses must be accountable for their activities and they must also engage in charity activities as a sign of showing goodwill to the disadvantaged members of the community in particular. The other important concept is sustainable development that has a bearing on the sustainability of the organization in its operations. Sustainable development is concerned with utilization of natural resources in such a way that the future generations can also enjoy the same resources (McNeely, 1992). In order for organizations to be in a position to sustain their operations in the long run, there is need to create a fine balance between the needs of the stakeholders and protection of the environment. This goes hand in hand with the concept of eco efficiency which is concerned with utilising ecological resources in an efficient way such that there are no unnecessary wastages recorded. Holistic Risk Management refers to the process of implementing effective measures that are specifically meant to deal with uncertainties that are often encountered by the business in its operations (Josler & Burger, 2005). The other important concept related to corporate sustainability strategies is sustainable innovation. This refers to a process of

Medicare and Medicaid Module 4 (SLP) Essay Example | Topics and Well Written Essays - 500 words

Medicare and Medicaid Module 4 (SLP) - Essay Example The program has been designed to provide affordable medical support and its clients benefit from a range of products, including regional care teams, social workers, registered nurses and the behavioral health specialists. Medical services in Texas are offered depending on the laid down policies. The Medicare system is ideally relevant and it involves a number of radical considerations. The Medicare supplement involves paying your taxes through 65 years and from here you can be able to get your payback. To qualify for Texas Medicare, the state offers enrolment requirements for the couples. For example in Texas, the core consideration for people planning to acquire the health plan would involve ideally ensuring that qualification for Part A hospital insurance scheme is achieved. This implies that must work for 10 years in order to qualify for the free cover. Other people would opt to buy the program. The rates vary considerably from about $32-$100 depending on the program. To enroll hence for Part B program or otherwise known as medical insurance, you will be required to pay $99.90 every month. Once enrolled, your details would be reflected in the Medicare systems database once you reach 65 years. The services take effect as soon as your information has been crosschecked for authenticity. Further, the medicare scheme could be automatically loaded depending on specific pay details. The next step is to classify your outpatient insurance program to be able to attain the relevant benefits. Part B insurance is critical and it is fundamental for people looking for treatments outside the hospital. If you have been successful in meeting relevant requirements, then it would be ideal to ensure that you proceed to create specific milestone for your spouse and your family. The monthly fee for Part B is $99.9 per month but this could be much less and this is classified basing your existing membership scheme or even when your premium has

Developing IMC plan for Tween Mobile phone Essay

Developing IMC plan for Tween Mobile phone - Essay Example For the last two years, this young company, which has the credit of designing some of the most innovative applications in the mobile industry, was experiencing a dearth in the sales of its products. Further analysis revealed that the sales of the company depreciated as a direct response to the saturation of the adult mobile users while the market for new mobile applications is increasing exponentially due to the emergence of a new category of young consumers. This led to the company feeling the need to design a new marketing communication plan which will increasingly focus on the various communication objectives, selection of advertising strategy on a creative note, and finally a highly effective media plan. Background Information The world today has become a highly digitized and connected world. The reason for this extreme level of digitization as well as consecutiveness can be attributed to the increasing advancements of technology with regards to the communication needs of human b eing and human controlled processes of automatic and automated that has emerged all over the world. Keeping pace with the rapid advancements of communication technology, the mobile phones have emerged as the most primary form of human communication all over the world, more effectively in the emerging as well as the economically established countries and markets around the world. In Australia, the consumption of mobile phones has gone up tremendously. Various market researches on consumers have identified that the young group of child consumers, who increasingly fall in the age group of 6 to 13 years are one of the most active and avid customers, who display highly attractive and strongly influential consumer behavior. Researches further show that the young consumers hold significant power in terms of influencing the consumer behavior of their parents in a direct and indirect manner (Global Trade Marketing, 2005). Talking in terms of various categories of consumers, the consumers fal ling within the age group of 6 to 13 years, which comprises around a total of 11 percent of the Australian population, have acquired the needs of owning a cell phone (Telstra, 2007). Talking in terms of statistical data, it can be said that the around ? of the total consumers falling in this category from the Australia region already have individual possession of cell phones (Downie and Glazebrook, 2007). While the sole purpose of being provided with cell phones has been cited as the logic of being able to stay connected with their parents, yet this young group of consumers have increasingly developed a significantly different category of consumer behavior which is itself unique in nature (Roy Morgan Research’s Young Australians Survey, Summary). It has been increasingly decoded that the young group of consumers increasingly sees the mobile phones as a symbolic representation of their status and a high percentage of them state that the brand of the mobile phones that are bein g used by them is increasingly important to them.

World View on Religion Essay Example | Topics and Well Written Essays - 1250 words

World View on Religion - Essay Example Looking back on this I am curious as to why my parents would just stop participating, which in turn meant my siblings and I stopped participating in the church. I feel that this exposure to the church early in my life planted the seeds for the morals and values I can proudly say I have today. However as the expanse of time sense we left the church grew; I slowly started questioning the church and its members more and more. Slowly growing more disenfranchised until my tipping point in 2008 while deployed on board the USS Los Angeles. My early years were shaped by my parents teaching me the difference between right and wrong and how I should face the world little steps at a time. This is where I feel that religion has played a vital role. As a Catholic the concept of good is founded upon the teachings of Jesus Christ and of course the Bible. The Gospel plays an important function in this and how ideas that I correlate with my personal ethics are influenced. In this regard the idea of h eaven has played in my mind ever since. Jesus inspires us to be good to be worthy of the Kingdom of Heaven and most of what I know about this place came from the teachings of the church and mass media’s portrayal of it. In order for any good Catholic to achieve this, one must live virtuous life. I was told to do good to others and in one proverbial Catholic maxim: when someone throws you stones, throw bread in return. Correlatively, ‘Be good to thy neighbors’ immediately comes to mind. These are just some of the things that I have carried with me from childhood and I have always thought that they shape how I live and conduct myself to others. Without knowing what ethics is or understanding what it means including all its various types, this is what I know. The Ten Commandments is a fundamental fragment of the Catholic religion which differentiates it among others. From a time of lawlessness and chaos, God has sent to Moses His commandments to the people encapsula ted in ten short sentences. When I was a child, this is the first set of laws that I came across with. My days attending Sunday school was my first taste of beginning to comprehend what following rules meant. Slowly as I grow older these rules vary and complicate and how every person deals with it differs concurrently. In retrospect I realize how basic these things are and how at the same time they are so terribly difficult for us to follow. It baffles me how something so archaic such as the Ten Commandments is relevant then to the same extent it is today without us realizing. What it contains is nothing out of the ordinary and any sensible ethical proposition has contained basically the same core ideas. ‘Honor thy God,’ ‘Do not covet thy neighbor’s wife’ and ‘Honor thy parents’ are just some of the imperative notions that finds its value beyond Catholicism. Religion is a way that helps parents in rearing their children and teaching them to be good people in the future. I think that the bible is one good parenting book to serve as guide in times of uncertainty. It defines what any parent would want their child’s perception to be. Religion, in most cases, determines how we dress, what holidays we celebrate, what books we read and sometimes what language we speak. Though it is a fundamental Constitutional right to choose one’s religion and to change it at our will, it is our parents who initially decide for us and whether or not we adapt the same up to the moment that we die, what they have instilled have become a part of us that we cannot easily erase at our every whim. It creates a sense of belongingness and knowing that you are part of something, a tradition that extends far beyond yourself. This also paves the way for interaction which is especially meaningful

Financial Implications of Staff Morale problems Essay

Financial Implications of Staff Morale problems - Essay Example In a report made by the Center for State and Local Government Excellence, most health care organizations have decided to reduce its employee number since the economic downturn. According to the survey that they have recently conducted, the top workforce issues faced by the local and state governments are â€Å"retaining staff needed for core services, reducing employee health care costs, and addressing employee morale and workload problems.† It was also reported that there were 62% pay freezes, 54% hiring freezes, and 41% layoffs. The CEO of Center for State and Local Government Excellence, Elizabeth Kellar, mentioned that "As they face hiring freezes, moral issues, layoffs, and accelerating retirements, more than 70 per cent of state and local governments say staff development is a priority issue." The American College of Health Executives reported that the effects of staff shortages due to layoffs are felt acutely by hospitals and other health care institutions. Now, the hea lth care industry is facing a new dilemma, they must fulfill their responsibility to provide high quality yet affordable patient care and of course addressing low morale problems among its employees. The American College of Health Executives took a stand that â€Å"healthcare executives have an ethical responsibility to address any shortages that exist within their organizations in such a way that patient care is not compromised, existing staff are not unduly burdened and financial costs do not become excessive.†

Robert McNamara Essay Example | Topics and Well Written Essays - 2250 words

Robert McNamara - Essay Example 2 The president relied on him very much for advises ranging from the issues of national security to business matters. In 1961, he initiated a program to increase the warfare capability of the US forces, after reviewing the major challenges that were facing the forces. Out of this review, he created two institutions in the defense forces, the Defense Intelligence Agency and the Defense Supply Agency. 3 These institutions were created to enhance the effectiveness on the defense forces to counter the effects of communism. Since the communist wars avoided direct military confrontations and resulted to ambush and guerrilla warfare, the institutions were meant to train and equip the military personnel as well as the US allies on the tactics to counter the communist wars. One such ally was he South Vietnam. The lessons to learn from Robert McNamara on wars can be traced back to the Cuban missile crisis.4 He played a major role helping in the administration and eventual calming of the Cuban crisis. Instead of a counter reaction, which would entail a missile strike, Robert McNamara opted for the blockade option. This was eventually agreed upon as the best method to address the crisis by the then Joint Chief of Staff, through his influence. During his tenure in office, he served to strengthen the forces, through the expansion of the regular armed forces, as well as calling on the reserves to join active duty. 10His was tenure of preparation for war, committing billions of dollars to the military department spending, overseeing the inceptions of millions of nuclear weapons and orchestrating sales of arms in foreign countries. 6 His role in the war dates back to the increase of war advisers in the war of Vietnam, from the 900 that was already there to a tune of 16,000. These advisers in the war of Vietnam were not supposed to engage in active combat, but rather meant to offer training to the army of Vietnam.13 Initially, the US did not play a military role in the Vietnam W ar. It offered financial and military advise to South Vietnam army in order to resist the re-union that was being sought by the communist North. Active US military combat in the war of Vietnam came into being during the tenure of Robert McNamara as the secretary of defense. He played a greater role in escalating the US involvement in this war. Most notable, is his role in calling upon the congress and the public to support US active combat involvement in the Vietnam war, after some false information that the North Vietnam army had attacked two US destroyers in August 1964.2 Through the advice of Robert McNamara, the president ordered a retaliatory attack on the North Vietnam army bases. This was the first of McNamara’s involvement in fuelling active war. The lesson learnt from this, owing to the fact that he reacted to false information that the North Vietnamese had attacked the US forces, is that his judgment was not right. A second mistake done by Robert McNamara in his war endeavors is the support of the US attack of the South Vietnamese in 1965, after a consideration that together with their Northern allies, they were increasing their military activity.1 The US entered into combat in South Vietnam bombing it in a more devastating manner and started bombing North Vietnam. 10 This is yet another failure by Robert McNamara, since he engaged in the encouragement of the troops to engage in acti

Influence of Advertisement on Brand Preference Essay Example for Free

Influence of Advertisement on Brand Preference Essay Vithya Vivekananthan, Faculty of Commerce and Management, Eastern University, Vantharumoolai, Sri Lanka [emailprotected] com ABSTRACT Measuring the influence of Advertisement in Consumer Brand Preference is very essential for every marketer. If advertisement does not create any positive change in consumers’ brand preference, all the resources such as money, time and efforts spent on advertisement will go in vain. Most of the marketers use Advertisement as a tool to attract substantially new customers and to retain the existing customers. This research studies about the â€Å"Influence of Advertisement in Consumer Brand Preference in the Soft Drink Market†, which is one of the most competitive markets in Batticaloa. Every Brand in this market use Advertisement as a major weapon to overcome the fierce Competition. There are numerous Advertisements of different Soft drink brands exposed in Television. But, the main thing here is, the marketer want to identify that, do all these advertisements positively influencing the consumers’ brand preference. In order to study the influence of Advertisement in Consumer Brand Preference, three main variables are considered with appropriate dimensions. They are; Information, Communication and Comprehension. The structured questionnaire was used to collect primary data from 200 respondents. The study found that all three variables indicate high influence of Advertisement in consumer brand preference. Even though it has high influence in overall view, the advertiser wants to consider the indicators, which have low and moderate influence in their future developments of the Advertisements to maintain its position in the market in the long-run. Eventually, this study recommends some actions for improving the influence of Advertisement in consumer brand preference. 2 Introduction The importance of sales on business survival and the connection between customers and sales, it is expedient for organizations to engage in programmes that can influence consumers’ decision to purchase its products. This is where advertising and brand management are relevant. Advertising is a subset of promotion mix which is one of the Four ’P’s in the marketing mix i. e. product, price, place and promotion. As a promotional strategy, advertising serve as a major tool in creating product awareness and condition the mind of a potential consumer to take eventual purchase decision. Marketers’ survival depends on consumer satisfaction. Consumer satisfaction depends on their perception and brand preference of the particular brand. In brand preference, advertising plays a major role. Nearly everyone in the modern world influence to some degree by advertising. Organizations in both public and private sectors have learned that the ability to communicate effectively and efficiently with their target audiences is important to their success. In today’s world, there are a myriad of media outlets-print, radio, and television are competing for consumers’ attention. There are number of creative and attractive advertisements we can see and hear in television, Radio, newspapers and in magazines. Within these media, television advertisements are more attractive and interestingly watched by mass audience. It has often been said that television is the ideal advertising medium where the consumer spends the most attentive time. However, the main thing here is, the marketer want to identify the influence of advertising in consumers brand preference. Nowadays soft drinks have become essential part in lifestyle of the people in the society. There are number of soft drink brands are available in the market. In those brands, some brands are very famous not only in Sri Lanka but also globally. For the research purpose Coca-cola, Fanta, Elephant, and Ole are selected. These are the most preferred brand of the consumers in Sri Lanka. For these brands, different advertisements are available in Television. Some brands’ advertisements are more attractive than others are and some are new creative advertisements. There is no any television advertisement regarding Pepsi during the research period. Therefore, Pepsi was not take into consideration. 3 It is very hard to find people who never consume any brand of soft drink. Everyone in the society prefers a particular brand. We can see frequent advertisements for Soft drinks in Television. Companies spend much on their advertisements to attract more customers. So it is very important to study its’ influence in consumer brand preference. Problem statement There are numerous advertisements in Medias; television, radio, newspapers and magazines but, the important question for a marketer is â€Å"do all these advertisements positively influence the consumers’ brand preference? If advertisement is not create any positive change in consumers’ brand preference, all the resources such as money, time and efforts spent on advertisement will go in vain.